In the midst of discussions and debates on the choice of an innovative television in the contemporary market environment, the question about the future of existing technologies arises. The days of CRT are over and the craze is for LCD or plasma technology. Both are sophisticated products which offer high definition television. Each of the above has many positive factors in the context of consumer satisfaction. Experts on the subject and experienced viewers make loud thinking on the respective advantages of both these modern television products.
At a time when plasma technology appears to have an edge over LCD, efforts are being taken to improve the features and performance level of the Liquid Crystal Display screens. The manufacturers are contemplating on the introduction of more sophisticated and consumer friendly products in the near future. It is imperative for them to offer more innovative products in order to survive in the competitive market. Size of the screen alone cannot make a television acceptable to the consumer. Performance is the keyword. Improving the screen resolution is essential. Contrast ratio is also required to be improved. Even though LCD screens do not suffer from burn-in problems, individual pixels on LCD can burn to cause black and white dots.
The Manufacturers are now undertaking technological up gradation to effect qualitative changes in the next generation LCD screens. Bright colours and infinite contrast ratio will bring in new experience to the users. Applications of new technology are expected to make LCD screens capable for high end performance in home theatre or satellite picture reproduction. With 95 percent uniformity in luminance throughout the display, LCD will attain more perfection than its competitors.
The innovative natural light technology is poised to lift LCD to new heights. The dynamic contrast ratio will be enhanced to 50,000:1. Eye protection and energy conservation are also getting priorities in the agenda for the future LCD products. Ultra thin screens will be featured with shorter response time and improved color depths. Blurring will be completely eliminated. It is also expected that the next generation LCD screens will be the thinnest one available in the market. LCD is already enjoying the advantage of longevity.
Efforts will be taken to enhance the lifespan further. Enhanced productivity in the manufacturing process will extend further cost benefits to the consumer. With comparatively lesser CO2 emission than plasma, the LCD will be more environment friendly than its competitor.
In a competitive environment, the technological up gradations has become inevitable for market survival of the products. The LCD manufacturers have noted the writings on the wall and are preparing to meet the challenges with no holds barred attitude.